The Daily Post

Hi bloggers! My name’s Kjell Reigstad, and I’m a designer at Automattic. This is part three in my monthly series on “The Principles of Design.” In this series, I share some of the basic tenets of design, and we explore how to apply them to your blog.

So far, we’ve discussed clarity and visual hierarchy.

Colors can be very powerful. They stir up our emotions, convey personal and cultural messages, and set the mood. A bright red can shout “Stop!” while a deep blue can be calming and quiet. While individual colors say a lot on their own, most of what we see in the world involves more than one color. The way those colors work together is called color harmony.

Have you ever noticed that a bright pink rose stands out against a green bush? Or that a blue top goes well with khaki pants? That’s basic

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